What is Post Reach & Post Engagement?
-Post Reach is the number of unique people who have seen my
post on Facebook—they may or may not click it, but it will show up on their
newsfeed.
-Post Engagement is the percentage of people who did
something with my post—liking, sharing, or even just clicking on it.
Why is it important to know the difference?
While it’s great that someone saw my post, it is far more important
that someone actually does something
with my post. It’s more beneficial to me (if I’m trying to get a product or
service out, for example) if someone shares or likes my post.
What is Facebook Insights and how can a business use it to
better serve their customers?
Insights is a tool that provides measurements of a page’s
performance—it measures how many people are visiting it for example, or what
they are doing on my page while they are visiting it. It also provides
demographic data such as age, gender, and location. Taking this into
consideration then, it means that a business can use this data to gauge which
products/services are doing well (and not so well) and which demographics they
should be focusing on in order to gain more customers. A business can use this
to focus their time and effort on what works.
No comments:
Post a Comment