If paid advertising is not an option, then there are
alternatives. Being proactive with posts and offering relevant and/or useful information
to followers is a great way to advertise without cost. These posts should
include relevant information about my products, but not only that – the posts
should convince people to follow or like my page and also to share my page with
their friends, hopefully creating a chain-reaction of people liking then
sharing with their friends who then share with their friends, and so-forth.
To put this into action, I’ve created scheduled some posts
on my business’s Facebook page.
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