To begin this exercise, I will re-identify what my business
is about. It is primarily an indoor / outdoor café / coffee shop, where people
can socialize and relax. I also intended it to be a place where individuals can
find and read books while enjoying their drink and relaxing; it is not a
bookstore, nor can I really call it a library either. People can’t bring the
books home, but they are free to read as long as they want (or until the place
closes!) and can submit ideas for new books (or complain about the current
selection) through Facebook or blog.
From here, I think we can determine what blog categories
will help my business grow. A category for books where take ideas for new ones,
or discuss current books with my customers (or where they can discuss with each
other). A category for coffees – where
customers can provide feedback on coffees that we have on tap (is it right to
apply that to coffee?), suggest new drinks / flavors, or just discuss whatever.
And finally, I could use a category for news and events where I let people know
what’s going on and where they can submit feedback.
How will these categories help me? It will provide some
organization and remind me about what I need to blog about. Also, allowing my
customers to interact—providing feedback on our drinks for example, or being
able to provide new ideas to me will be positive for my business. I can use
that to determine what is working out for me, what is not, and what my
customers would like to see in the future. Having these categories will help me
keep organized and on top of my posting, letting me interact more with my
customers and hopefully cultivating a healthy and warm atmosphere for my shop.
Blogs that I commented on this week:
Caridad Trujillo, Cindy Rojas, & David Pinto.
Hello Stephen, good categories to have. Would a category on book genres, authors and some of their quotes work as well? You could put out a tidbit on an author and some fun facts about them to entice more interest to read some of their works.
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