Insights looks like a pretty cool feature, unfortunately I never got quite enough likes to be able to use it...
So then...I suppose based on my readings and what others have posted about their insights page, it would be a useful feature as it allows me to track not only how many likes I have, but how many I've gotten over the last day/week/month. It also allows me to track my post reach and engagement with other Facebook users. I'll know if people are just 'liking' my page, or if they are actually following through and taking the time to read it and react to my posts.
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