Google analytic features that might be useful for my business:
- Remarketing: Helps me find customers who show an interest in my services and shows them relevant ads. Helpful as it allows me to focus only on customers who are more likely to want to shop at my business vs those who probably don’t care.
- Campaign Measurement: Lets me see which of my ad campaigns are working (and which ones are not). This feature would probably help me determine not just which ones are working, and which are not, but how I can fine-tune my campaigns as well.
- Wildfire: Using this, I can more easily determine how well my social media content is attracting customers, and understand exactly what is driving customers to my business.
- AdWords: Let’s me see what customers do after they visit my ads. I’ll know if my customers are just visiting my ads and leaving or if my ads are actually driving them towards my website or FaceBook page.
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